Real Agency

Inside eXp’s Rise to the Top: Adam Day on Leading 700+ Agents Without a Marketing Budget

Adam Mackay Season 1 Episode 10

In this episode of Real Agency Talk, Steve and Stephen sit down with Adam Day, the driving force behind eXp UK, to discuss what really makes a high-performing estate agent in 2025.

We dive into:

  • The mindset and habits of successful agents
  • Challenges in the downsizer demographic
  • The problem with equity release and its impact on the market
  • Why the UK government is failing on housing supply
  • How eXp grew to 700 agents with zero marketing budget
  • The importance of having a purpose, consistency, and a 5-year plan
  • And yes… the secret behind Adam’s growth strategy 🧠

If you're an estate agent, property professional, or just curious about the real state of the UK housing market—this one’s for you.

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